1. GRPtracker software
2. Interface in Microsoft Excel
3. Split chart
4. Brand awarness
5. Not enough marketing
6. Optimal marketing
7. Overadvertisment
8. Loss of awarness
9. Optimalization of advertisement
   - per GRP
   - amount of ads
   - pauses between ad
10. Advertisement response
11. Optimal expenditures
12. What gives you GRPtracker ?
13. Econometric model
14. Necessary data
15. Contact
GRPtracker® SOFTWARE Wersja polska Wersja rosyjska
  • GRPtracker® is software for effective advertisement budget management.


  • The software contains an econometric model. The parameters of the model are individually calculated for each company and they depend on the data provided by the company.


  • GRPtracker® is a tool that gives information in reference to which advertising media the company should invest in (e.g. TV, radio, press) and optimal distribution of said advertising time by strength.