GRPtracker includes econometric modeling and most marketing assumptions known for economic practice.
More about the author of GRPtrackerHow GRPtracker works
| DEMO | PRO | ||
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| Dependant variable | market share |  |
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| sales volume |  |
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| sales value | |
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| phone calls | |
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| GRP instant effect | always positive effect on dependant variable | |
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| nonlinear | |
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| s-shaped relationship | |
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| critical mass point (the lowest dose of GRP per time unit at which GRP starts to be meaningfully effective on sales) | |
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| inflaction point (the dose of GRP per time unit which brings highest ROI in GRP) | |
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| saturation point (the dose of GRP that should not be exceeded per time unit because of decreasing marginal effect on dependant variable) | |
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| GRP long term effect | advertising decay factor | |
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| whale function | |
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| Sales building and decay | instant competition GRP effect | |
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| long term competition GRP effect | |
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| sales base line building | |
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| sales base line dacay | |
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| category growth | |
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| Other factors in model | seasonality | |
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| price of the product | |
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| salesmen commission | |
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| indoor variables | |
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| other factors at your demand | |
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| Interactions | GRP and market share | |
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| GRP and seasonality | |
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| GRP and other media | |
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| GRP and non-media factors | |
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| Precision | model calibration for your company | |
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| INTERESTED? CALL THE AUTHOR +48 607-998-998 | |||